Edited by Vishisht

This reel was created as part of a campaign for a data report book launch event. The idea was to make the promotion feel entertaining rather than corporate, so we approached it through a banter-driven storytelling format with three characters.

I was involved from the early scripting discussions, where we explored the pacing of conversations, comedic beats, and how the conflict between the characters could naturally build curiosity around the event.

During the shoot, I assisted in shaping scenes and understanding how the footage would later translate into the edit.

In post-production, I edited the reel from scratch — structuring the narrative flow, refining comedic timing, improving pacing, selecting reaction moments, adding sound effects, background music, grading, and enhancing the overall energy of the video.

The goal was to make the audience stay engaged through humor while subtly creating intrigue around the report launch event.

This reel was part of the “Stories of Places” IP by UBLR, created in collaboration with the Government of Karnataka — a storytelling format focused on exploring iconic places through cinematic visuals and narrative-driven editing.

This particular episode covered Bengaluru’s KR Flower Market, combining historical context, present-day culture, and immersive visuals to create a slow-paced storytelling experience.

My role was to shape the visual narrative through editing by carefully selecting cinematic shots, building emotional pacing, and aligning the visuals closely with the host’s narration throughout the reel.

The edit focused heavily on rhythm and atmosphere — using slow-motion visuals, ambient pacing, seamless transitions, and background music that matched the emotional tone of the story.

A major part of the process involved ensuring that every visual complemented the narration accurately, so the audience could both understand the history and emotionally experience the environment of the market.

Working on a project associated with the Government of Karnataka also required maintaining a balance between cinematic storytelling and informative cultural representation.

This reel was a comedy-style voxpop based on asking people which Indian city has the biggest ego. The concept relied heavily on spontaneous public reactions, banter, and meme-style humor to keep the audience engaged till the end.

Unlike cinematic storytelling edits, this project focused more on content flow, comedic timing, and audience retention rather than visual quality. Since the footage was shot on an iPhone in lower resolution, the edit prioritized pacing, energy, and entertainment value over heavy grading or polished visuals.

My role involved structuring the entire reel to maximize humor and engagement — carefully selecting reactions, tightening pauses, improving conversational rhythm, and placing cuts in a way that amplified comedic moments.

To enhance the entertainment factor, I added meme background music, sound effects, visual effects, transitions, zooms, and reaction-based timing throughout the reel.

A major focus during editing was ensuring the video constantly evolved every few seconds to maintain curiosity and hold viewer attention till the final punchline.

This reel was a motion graphics-driven explainer created around Karnataka Rajyotsava and the historical significance behind its celebration.

The project was designed as a fully faceless storytelling piece, relying entirely on motion graphics, typography, sound design, voice-over alignment, and visual rhythm to keep the audience engaged.

I was involved in the scripting process as a co-writer, helping shape the narrative structure and flow of information to make the topic both engaging and easy to understand in a short-form format.

From there, I built the visual language of the reel from scratch — researching and sourcing graphics, references, and assets that matched the cultural and historical tone of the subject.

The edit focused heavily on synchronization between the voice-over, motion graphics, background music, and sound effects to create a cohesive storytelling experience.

Since the reel was executed within a tight 2-day timeline, the process required fast creative decision-making while maintaining consistency in pacing, transitions, and overall design language.

This reel was created as a nostalgia-focused storytelling piece centered around the emotional experience of visiting small cinema halls with family during earlier times.

The concept aimed to recreate the feeling, atmosphere, and memories associated with old-school movie outings — using visuals, pacing, voice-over narration, and subtle emotional storytelling.

The footage was shot entirely on a phone inside a cinema hall, with the edit focusing more on emotion and relatability rather than technical complexity.

My role involved shaping the narrative flow through shot selection, pacing, and synchronization between visuals and voice-over to ensure the story felt immersive and emotionally connected.

To enhance the storytelling experience, I added subtle motion graphics and visual elements that complemented the narration without taking away from the nostalgic tone of the reel.

The pacing was intentionally kept slower and more cinematic to allow moments and visuals to breathe naturally, helping the audience emotionally connect with the memories being portrayed.

This reel was created as a promotional campaign piece featuring the MD of Bengaluru Airport speaking about an upcoming national aero show taking place in Bengaluru.

The original footage consisted of a long-form 10-minute talking-head recording, which needed to be transformed into an engaging short-form reel under one minute while still maintaining clarity, flow, and audience retention.

A major part of the editing process involved identifying the strongest moments from the conversation and restructuring them into a concise narrative that delivered information quickly without losing energy or coherence.

To make the reel visually engaging, I designed and integrated custom motion graphics throughout the video, helping break the monotony of the talking-head format while reinforcing key points visually.

The edit combined fast-paced cuts, transitions, motion graphics, sound effects, and background music to maintain momentum and create a polished campaign-style presentation.

Balancing information density with pacing was one of the key creative challenges in this project, especially while compressing a lengthy raw recording into a high-retention short-form format.

This reel was created as an aftermovie for a large-scale event campaign executed under a tight turnaround deadline.

The project involved coordinating and working simultaneously with two different teams — UBLR and WTFund — while ensuring the final reel maintained a cohesive visual style and storytelling flow.

I was involved not only in post-production but also during the production process, helping capture and understand key moments that would later shape the pacing and structure of the final edit.

The editing style focused on high energy and momentum, combining fast cuts, slow-motion sequences, speed ramps, music-driven transitions, and dynamic pacing to recreate the atmosphere of the event.

To enhance the viewing experience, I also integrated subtle motion graphics and visual elements that complemented the branding and energy of the campaign without overpowering the footage.

One of the biggest challenges in this project was balancing speed and quality under a strict deadline while managing footage and creative expectations across multiple teams.

This reel was created as a fun teaser for the “From Code to Culture” podcast during Podcast Day 2025.

The concept revolved around team members unexpectedly entering the frame and asking the host random and chaotic questions without context, creating a humorous and unpredictable flow throughout the reel.

Rather than revealing answers or full conversations, the goal of the edit was to build curiosity and entertainment through quick interactions, awkward pauses, reaction moments, and escalating randomness.

The original footage was approximately 45 minutes long and was condensed into a fast-paced 1-minute teaser, making content selection and pacing one of the most important parts of the editing process.

My role involved completely editing the reel from scratch — identifying the funniest moments, structuring the sequence for maximum engagement, refining comedic timing, and maintaining momentum throughout the video.

The edit also included subtle motion graphics, sound design, music integration, and mood-based visual effects to amplify the humor and unpredictability of the interactions.

This project focused heavily on retention-based editing, where every few seconds needed a new visual or conversational shift to keep the audience engaged till the end.

This reel was created for a DTC brand as a short-form advertisement combining talking-head footage, voice-over narration, motion graphics, and supporting visuals.

One of the main creative challenges in this project was that the available raw material was limited primarily to a talking-head recording and a voice-over track, which meant the edit had to rely heavily on pacing, visual treatment, and motion design to maintain engagement.

My role involved building the reel’s visual structure from scratch — identifying how to break the monotony of static footage through motion graphics, supporting visuals, transitions, text animations, and rhythm-based editing.

The focus of the edit was to make the advertisement feel dynamic and engaging despite minimal source footage, while still communicating the product messaging clearly and efficiently.

I also integrated sound effects, background music, and visual transitions to improve flow and create a more polished commercial-style presentation.

A significant part of the process involved carefully balancing information delivery with audience retention, ensuring the reel stayed visually active without overwhelming the viewer.

This reel was created in a children’s storytelling format inspired by highly engaging kids content styles similar to Babybillion-type visual storytelling.

The focus of the project was to create a fun, energetic, and visually engaging experience that could hold the attention of younger audiences through expressive editing, sound design, and animated visual pacing.

My role involved structuring the story visually using colorful edits, playful timing, sound effects, and engaging transitions that matched the tone and emotions of the narrative.

The edit relied heavily on audio-visual synchronization, where sound effects and visual reactions worked together to make moments feel more interactive and entertaining for kids.

Pacing was also an important part of the process, ensuring the reel constantly introduced movement, reactions, or visual changes to maintain engagement and curiosity throughout the story.

The overall goal was to make the content feel lively, easy to follow, and emotionally expressive while staying entertaining for a younger audience.

This reel was created from a podcast conversation and eventually reached 1.7 million views on Instagram.

Unlike highly stylized edits that rely heavily on motion graphics or visual effects, this project succeeded primarily because of strong content selection and emotional resonance with the audience.

The goal of the reel was to trigger nostalgia and relatability through a carefully chosen podcast moment that emotionally connected with viewers almost instantly.

My role involved identifying the right segment from the larger podcast conversation, refining the pacing, and structuring the clip in a way that maximized emotional impact and audience retention.

The edit itself was intentionally kept simple and clean, allowing the conversation and emotion to remain the central focus rather than overpowering it with excessive effects or transitions.

This project reinforced the importance of storytelling instinct and audience psychology — showing how the right emotional moment, presented with the right pacing, can outperform technically heavy edits.

This reel was created from a podcast featuring well-known Kannada comedians, with the primary focus being immersive sound design and conversational atmosphere.

Rather than relying heavily on motion graphics or fast visual editing, this project focused on enhancing the listening experience through layered audio treatment, subtle sound effects, ambient detailing, and dynamic pacing.

My role involved shaping the overall feel of the conversation by using sound design techniques that made the audience feel more present inside the interaction — which is why the reel was specifically designed to feel best when experienced through earphones.

The edit balanced humor, pauses, reactions, and conversational rhythm carefully to maintain authenticity while still keeping the reel engaging as short-form content.

Alongside audio enhancement, I also refined the pacing, selected reaction moments, and structured the conversation flow to preserve the natural chemistry and comedic timing of the guests.

The project highlighted how sound design alone can significantly elevate a simple conversational format into a more immersive viewing experience.

This reel was created as a visual experimentation project focused on combining AI-generated graphics with 3D camera movement techniques to create a more immersive and visually dynamic experience.

The goal of the edit was to move beyond conventional reel structures and explore how motion-based visual elements could enhance engagement and storytelling.

My role involved developing and integrating AI-generated graphic assets while also applying basic 3D camera movement techniques to add depth, perspective, and cinematic motion throughout the reel.

The editing process focused heavily on maintaining visual rhythm and ensuring that every movement, transition, and graphic element felt connected to the pacing and mood of the content.

Rather than relying only on standard cuts and transitions, the reel experimented with layered compositions, motion-driven storytelling, and visual flow to create a more modern and immersive viewing experience.

Alongside the visual experimentation, I also handled pacing, sound design integration, transitions, and overall flow to ensure the reel remained engaging from start to finish.